I mean, come on… why would you be a jerk to an agent that has chosen (for their own personal reasons) to leave your brokerage and go with another brokerage?
Wouldn’t it be in your best interest to retain a good working relationship with that agent?
Some say “Why?” – I say for at least 2 good business reasons. “Your agents will be working with them on future transactions” and “You never know when something will change in their lives and/or business, or the life and/or business of the brokerage they are changing to” which means: don’t burn the bridge, they might want (or need) to return to your brokerage.
Perhaps the brokers that are jerks are the ones that know that they lost those agents because of simply being a jerk.
I was in a class the other day – there were also 3 other broker/owners (from 3 different firms) in that same class.
Overheard 1 broker/owner make a derogatory comment about one of their agents – a top producing agent – an agent who has an impeccable reputation both inside (and out) of the industry.
I was in shock. Couldn’t believe that a broker/owner was opening their YAP about one of their agents where someone could hear – and – then I was all – “YES! Everything ISN’T all right in their world” (it happens to be an agent we would love to have at our firm, an agent we’ve been passively recruiting for a couple months now).
That Broker/Owner just gave me the “in” I needed with that agent.
Have you ever heard of the term “under promise and over deliver”?
If so, STOP PROMISING CRAP YOU CAN’T DELIVER ON!
Yeah, it’s that simple.
I see SO many agents & brokers “starting” real estate blogs – and they all start the same: putting up a post explaining what the blog is, what it’s going to have, questions they’ll answer, how often they’ll be doing the blog, etc.
They put forth an expectation of what they will be delivering (with no proof of delivery).
Give them a month.
Heck, give them a week.
They’ll fail the expectation they’ve tried to set for the consumer.
Not only that, no consumer gives a rats butt about what the person “says” they are going to do – the consumer cares only about what you’ve already done.
For the “pushers” of designations and certifications, I always hear this statement “I do/did it for the referrals”.
Tell me, how many documented, closed, referrals from your designation network did you get in the past 12 months because you have your XYZ designation (documented, not gut feeling)?
My point? Don’t pursue designations just because the promoters of the designation say people with XYZ designation earn more or people with XYZ designation get more referrals. They are selling you the designation!!
Pursue the designation that will help you implement something within your business that will help you serve your clients better.
Your broker should have the knowledge to help you make that choice, after all, your broker has met with you multiple times and knows what your vision is for your business, right?
Your child brings home 2 permission slips from school one day.
One is for sex education, the other is for sex training.
Which permission slip are you going to sign?
Is your broker encouraging you to go to every type of education and/or training available? If they are, why?
Is it about getting designations or certifications?
Does your broker know what you want out of your business (and life) enough to advise you as to the best direction in training you should be attending or which designations you should be pursuing? If not, why not?
Has your broker asked you about your vision and core values?
Thoughts to ponder . . . Questions to consider . . .