Ske Realty Group LLC Blog

Why do brokers "burn bridges" with departing agents?

North Idaho Dream Team — Sat, 21 May 2011 16:27:35 +0000

Why do they?

I mean, come on… why would you be a jerk to an agent that has chosen (for their own personal reasons) to leave your brokerage and go with another brokerage?

Wouldn’t it be in your best interest to retain a good working relationship with that agent?

Some say “Why?” – I say for at least 2 good business reasons. ”Your agents will be working with them on future transactions” and “You never know when something will change in their lives and/or business, or the life and/or business of the brokerage they are changing to” which means: don’t burn the bridge, they might want (or need) to return to your brokerage.

Perhaps the brokers that are jerks are the ones that know that they lost those agents because of simply being a jerk.

Who knows. Thoughts to ponder…

When blogging – BE YOURSELF! Expert Ian Watt weighs in . . .

North Idaho Dream Team — Sun, 06 Mar 2011 06:30:59 +0000

I captured Ian Watt at the recent RE Bar Camp in Seattle. Here’s what he says about blogging . . .

Click here to view the embedded video.

Meet Ian Watt - Vancouver Canada

Staying on top of technology and social media for real estate so you don’t have to

North Idaho Dream Team — Sat, 05 Mar 2011 15:52:43 +0000

Don’t be overwhelmed by technology and social media, here’s why . . .

Click here to view the embedded video.

Trash talking your agents – you never know who is listening

North Idaho Dream Team — Wed, 23 Feb 2011 08:55:02 +0000

I was in a class the other day – there were also 3 other broker/owners (from 3 different firms) in that same class.

Overheard 1 broker/owner make a derogatory comment about one of their agents – a top producing agent – an agent who has an impeccable reputation both inside (and out) of the industry.

OVERHEARD

I was in shock. Couldn’t believe that a broker/owner was opening their YAP about one of their agents where someone could hear – and – then I was all – “YES! Everything ISN’T all right in their world” (it happens to be an agent we would love to have at our firm, an agent we’ve been passively recruiting for a couple months now).

That Broker/Owner just gave me the “in” I needed with that agent.

Check.

Learning how to effectively mentor our Coeur d'Alene agents – helping them build their dreams! (Wichita, ks) RAPDD Summit

North Idaho Dream Team — Wed, 09 Feb 2011 16:06:30 +0000

Sent from my Verizon Wireless BlackBerry

Packed house at Coeur d'Alene Women's Council of Realtors February Business Resource Meeting

North Idaho Dream Team — Thu, 03 Feb 2011 19:58:31 +0000

Sent from my Verizon Wireless BlackBerry

The Brand Debate – is there really any question?

North Idaho Dream Team — Mon, 31 Jan 2011 12:00:46 +0000

SKE Realty Group: The Brand Debate

How much does brand matter? Will a national real estate brokerage brand help your business? The truth comes from the consumer – in national survey’s and polls, brand does not matter.

As a real estate agent, don’t get caught up in believing that the consumer cares about your brokerage brand – they don’t. They care about YOU.

Create your own brand. Create your own business

Post Falls Park Flood Gates Open In January

North Idaho Dream Team — Sun, 30 Jan 2011 20:50:14 +0000

Sent from my Verizon Wireless BlackBerry

Drawing a line in the sand? Stop it – stay ahead of the curve!

North Idaho Dream Team — Thu, 20 Jan 2011 16:20:56 +0000

This is such an important point Gary has to make “if you don’t react to what is going on ‘this second’ then you are behind the curve” You can’t have the mentality that “we’ll adjust when it matters” because, it matters NOW.

If you haven’t read his book Crush It! Order it immediately and make it a priority to read.

Stop promising crap – start delivering value

North Idaho Dream Team — Tue, 18 Jan 2011 15:02:52 +0000

Have you ever heard of the term “under promise and over deliver”?

If so, STOP PROMISING CRAP YOU CAN’T DELIVER ON!

Yeah, it’s that simple.

I see SO many agents & brokers “starting” real estate blogs – and they all start the same: putting up a post explaining what the blog is, what it’s going to have, questions they’ll answer, how often they’ll be doing the blog, etc.

They put forth an expectation of what they will be delivering (with no proof of delivery).

Give them a month.

Heck, give them a week.

They’ll fail the expectation they’ve tried to set for the consumer.

Not only that, no consumer gives a rats butt about what the person “says” they are going to do – the consumer cares only about what you’ve already done.

Stop promising crap – start delivering value.