Tag Archives: agent blogs

Stop promising crap – start delivering value

Have you ever heard of the term “under promise and over deliver”?

If so, STOP PROMISING CRAP YOU CAN’T DELIVER ON!

Yeah, it’s that simple.

I see SO many agents & brokers “starting” real estate blogs – and they all start the same: putting up a post explaining what the blog is, what it’s going to have, questions they’ll answer, how often they’ll be doing the blog, etc.

They put forth an expectation of what they will be delivering (with no proof of delivery).

Give them a month.

Heck, give them a week.

They’ll fail the expectation they’ve tried to set for the consumer.

Not only that, no consumer gives a rats butt about what the person “says” they are going to do – the consumer cares only about what you’ve already done.

Stop promising crap – start delivering value.