Tag Archives: brokerage

Why do brokers "burn bridges" with departing agents?

Why do they?

I mean, come on… why would you be a jerk to an agent that has chosen (for their own personal reasons) to leave your brokerage and go with another brokerage?

Wouldn’t it be in your best interest to retain a good working relationship with that agent?

Some say “Why?” – I say for at least 2 good business reasons.  “Your agents will be working with them on future transactions” and “You never know when something will change in their lives and/or business, or the life and/or business of the brokerage they are changing to” which means: don’t burn the bridge, they might want (or need) to return to your brokerage.

Perhaps the brokers that are jerks are the ones that know that they lost those agents because of simply being a jerk.

Who knows.  Thoughts to ponder…

Trash talking your agents – you never know who is listening

I was in a class the other day – there were also 3 other broker/owners (from 3 different firms) in that same class.

Overheard 1 broker/owner make a derogatory comment about one of their agents – a top producing agent – an agent who has an impeccable reputation both inside (and out) of the industry.

OVERHEARD

I was in shock.  Couldn’t believe that a broker/owner was opening their YAP about one of their agents where someone could hear – and – then I was all – “YES! Everything ISN’T all right in their world” (it happens to be an agent we would love to have at our firm, an agent we’ve been passively recruiting for a couple months now).

That Broker/Owner just gave me the “in” I needed with that agent.

Check.

The Brand Debate – is there really any question?

SKE Realty Group: The Brand Debate

How much does brand matter?  Will a national real estate brokerage brand help your business?  The truth comes from the consumer – in national survey’s and polls, brand does not matter.

As a real estate agent, don’t get caught up in believing that the consumer cares about your brokerage brand – they don’t.  They care about YOU.

Create your own brand.  Create your own business

What did 2010 look like for you? Did you work harder, more hours?

Valuable information, nitty gritty, to the point.

Shared by Gary Keller & Jay Papasan in a recent webinar.

Data source: 8 weeks of work by Top Producers in a very shifted market

Conversion ratios:

  • Contacts to Leads = 60%
  • Leads to Listings = 24%
  • Leads to Buyer Agreements = 26%
  • Listings/Agreements to Sales Contracts = 35%
  • Contracts to Closing = 57%

Their conclusion 33 contacts = 1 closed sale.  They also stated that it’s gone up to around 40-45 contacts = 1 closed sale as the market has shifted even more.

Interesting food for thought.  What are your conversion ratios?  Do you track them?  If you don’t, how can you run a successful business?  The answer: you can’t.

Overwhelmed?  Exhausted?  Call me today – Christina Ethridge @ SKE Realty Group 208.769.9464 for a confidential conversation about the direction your real estate business is heading.