Tag Archives: certification

Designations, Certifications & the "Referral" myth

For the “pushers” of designations and certifications, I always hear this statement “I do/did it for the referrals”.

Really?

Tell me, how many documented, closed, referrals from your designation network did you get in the past 12 months because you have your XYZ  designation (documented, not gut feeling)?

My point?  Don’t pursue designations just because the promoters of the designation say people with XYZ designation earn more or people with XYZ designation get more referrals.  They are selling you the designation!!

Pursue the designation that will help you implement something within your business that will help you serve your clients better.

Your broker should have the knowledge to help you make that choice, after all, your broker has met with you multiple times and knows what your vision is for your business, right?