Just got the latest issue of Homes & Land . . . it’s all of 35 pages thick.
In other words, it’s skimpy.
Outdated information throughout – homes that are pending, expired, closed, different prices, etc.
The issue is dominated by “old school”.
You know… those agents that have always done it a certain way, still think that being “online” means a website that is a glorified “about me” brochure and don’t have the faintest idea what social media is (they are the force behind “it’s a fad”).
Over 90% of buyers use the internet to find their new home (and most of those never even look at a homes magazine). Why on earth would you (as an agent) use an outdated resource?
That’s what I thought. An agent focused on providing the best and most current resources for their clients and customers doesn’t use print magazines. That’s “pull” marketing.
If you want to be in the real estate business in 5 years, you are using “push” marketing (and heavily).
My prediction: 80% of the agents in this issue of Homes and Land will not be in the business in 5 years.
I’m keeping this copy, setting my calendar and am going to return to this post once a year to update my prediction vs. reality.