Tag Archives: real estate

Stop Wasting Your Time With Print Advertising . . .

Just got the latest issue of Homes & Land . . . it’s all of 35 pages thick.

In other words, it’s skimpy.

Outdated information throughout – homes that are pending, expired, closed, different prices, etc.

The issue is dominated by “old school”.

You know…  those agents that have always done it a certain way, still think that being “online” means a website that is a glorified “about me” brochure and don’t have the faintest idea what social media is (they are the force behind “it’s a fad”).

Over 90% of buyers use the internet to find their new home (and most of those never even look at a homes magazine).  Why on earth would you (as an agent) use an outdated resource?

That’s what I thought.  An agent focused on providing the best and most current resources for their clients and customers doesn’t use print magazines.   That’s “pull” marketing.

If you want to be in the real estate business in 5 years, you are using “push” marketing (and heavily).

My prediction: 80% of the agents in this issue of Homes and Land will not be in the business in 5 years.

I’m keeping this copy, setting my calendar and am going to return to this post once a year to update my prediction vs. reality.

Don't get caught up in the "must implement new technology" hype AKA QR codes . . .

After NAR, everyone wants something to do with QR codes.  If you don’t know what they are, google it and find out and come back.


Now, apparently, QR codes were the hot must haves at NAR.  SO HOT that people had them on their business cards sans names, email, phone number.

Um, yeah.

SO HOT that people put them on their listing signs sans phone, IVR (text or call) or website.

OK then.

Let’s just ELIMINATE the ability for prospects to contact you in your sure fire hurry to be ‘head of the curve’ in implementation.

Not so bright. Not so intelligent. WAY behind the times.

See – making it easy and quick for prospects to contact you is AHEAD OF THE CURVE.  Keep it that way.

Don’t get caught up in new stuff that you forget the basics.  Without the basics, you don’t have a business.

Upcoming Idaho Commission CORE Classes – 2010 & 2011 – Coeur d'Alene Locations

Local North Idaho REALTORS(R) – here’s your chance to take the required CORE for free!  Classes are offered through the North Idaho Real Estate Academy on the following dates:

  • December 15th
  • December 22nd
  • January 19th
  • January 26th

Classes are 4 hours each, are required for renewal of your Idaho Real Estate License and are offered at the North Idaho Real Estate Academy’s classroom located on 4th street in central Coeur d’Alene.  More information can be found by clicking through to the North Idaho Real Estate Academy’s website.