Tag Archives: realtor

Designations, Certifications & the "Referral" myth

For the “pushers” of designations and certifications, I always hear this statement “I do/did it for the referrals”.

Really?

Tell me, how many documented, closed, referrals from your designation network did you get in the past 12 months because you have your XYZ  designation (documented, not gut feeling)?

My point?  Don’t pursue designations just because the promoters of the designation say people with XYZ designation earn more or people with XYZ designation get more referrals.  They are selling you the designation!!

Pursue the designation that will help you implement something within your business that will help you serve your clients better.

Your broker should have the knowledge to help you make that choice, after all, your broker has met with you multiple times and knows what your vision is for your business, right?

Education v. Training – which would you rather be involved in?

There’s a lot to be said for people who love learning.  For one thing, they tend to have higher IQ’s.

Do higher IQ’s translate into business success?

Which would you rather be involved in – Real Estate Education (designations, certifications, continuing education, etc) or Real Training (webinars, non-continuing ed sessions, how-to sessions, etc)?

Here’s food for thought from our business coach Darin Persinger with Productivity Junkies and a paraphrased story he tells . . .

Visualize this:

Your child brings home 2 permission slips from school one day.

One is for sex education, the other is for sex training.

Which permission slip are you going to sign?

Is your broker encouraging you to go to every type of education and/or training available?  If they are, why?

Is it about getting designations or certifications?

Does your broker know what you want out of your business (and life) enough to advise you as to the best direction in training you should be attending or which designations you should be pursuing?  If not, why not?

Has your broker asked you about your vision and core values?

Thoughts to ponder . . . Questions to consider . . .