Have you ever heard of the term “under promise and over deliver”?
If so, STOP PROMISING CRAP YOU CAN’T DELIVER ON!
Yeah, it’s that simple.
I see SO many agents & brokers “starting” real estate blogs – and they all start the same: putting up a post explaining what the blog is, what it’s going to have, questions they’ll answer, how often they’ll be doing the blog, etc.
They put forth an expectation of what they will be delivering (with no proof of delivery).
Give them a month.
Heck, give them a week.
They’ll fail the expectation they’ve tried to set for the consumer.
Not only that, no consumer gives a rats butt about what the person “says” they are going to do – the consumer cares only about what you’ve already done.
Stop promising crap – start delivering value.
For the “pushers” of designations and certifications, I always hear this statement “I do/did it for the referrals”.
Tell me, how many documented, closed, referrals from your designation network did you get in the past 12 months because you have your XYZ designation (documented, not gut feeling)?
My point? Don’t pursue designations just because the promoters of the designation say people with XYZ designation earn more or people with XYZ designation get more referrals. They are selling you the designation!!
Pursue the designation that will help you implement something within your business that will help you serve your clients better.
Your broker should have the knowledge to help you make that choice, after all, your broker has met with you multiple times and knows what your vision is for your business, right?
There’s a lot to be said for people who love learning. For one thing, they tend to have higher IQ’s.
Do higher IQ’s translate into business success?
Which would you rather be involved in – Real Estate Education (designations, certifications, continuing education, etc) or Real Training (webinars, non-continuing ed sessions, how-to sessions, etc)?
Here’s food for thought from our business coach Darin Persinger with Productivity Junkies and a paraphrased story he tells . . .
Your child brings home 2 permission slips from school one day.
One is for sex education, the other is for sex training.
Which permission slip are you going to sign?
Is your broker encouraging you to go to every type of education and/or training available? If they are, why?
Is it about getting designations or certifications?
Does your broker know what you want out of your business (and life) enough to advise you as to the best direction in training you should be attending or which designations you should be pursuing? If not, why not?
Has your broker asked you about your vision and core values?
Thoughts to ponder . . . Questions to consider . . .
Valuable information, nitty gritty, to the point.
Shared by Gary Keller & Jay Papasan in a recent webinar.
Data source: 8 weeks of work by Top Producers in a very shifted market
- Contacts to Leads = 60%
- Leads to Listings = 24%
- Leads to Buyer Agreements = 26%
- Listings/Agreements to Sales Contracts = 35%
- Contracts to Closing = 57%
Their conclusion 33 contacts = 1 closed sale. They also stated that it’s gone up to around 40-45 contacts = 1 closed sale as the market has shifted even more.
Interesting food for thought. What are your conversion ratios? Do you track them? If you don’t, how can you run a successful business? The answer: you can’t.
Overwhelmed? Exhausted? Call me today – Christina Ethridge @ SKE Realty Group 208.769.9464 for a confidential conversation about the direction your real estate business is heading.
Don’t believe me? There’s even a study to prove it.
“There is a great coffee mug that reads: “Multi-tasking, the best way to screw up both jobs.” Yet, many of us walk around with our chests out looking for a Foursquare badge for our multitasking promiscuity.”
~ Erik Qualmann
Yes! Who of you can relate to this? “To be more successful means you are better at multi-tasking”.
Yeah . . NOT.
“…the human mind cannot, in fact, multi-task without drastically reducing the quality of our processing. Brain activation for listening is cut in half if the person is trying to process visual input at the same time.”
“A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment 10 points. That is the equivalent of not sleeping for 36 hours – more than twice the impact of smoking marijuana.” ~ Josh Waitzkin
In short? Turn off the computer, turn off the smart phone, give yourself to permission DAILY to get productive work done.
No, you do not need to answer your phone every time it rings, I don’t care what some agents in the industry say, being available 24/7 is not a benefit, it’s a detriment, for your clients.
I’ve been working on updating our “Agent Resources” section of our website – have included information and links to a fantastic facebook tips for real estate agents video series, NAR’s 2009 Profile of Home Buyers and Sellers, NAR’s Relocation Report and many more articles and resources to help you build your real estate business.